Larry vs Harry

Designed and laid out the full Larry vs Harry brochure from cover to back. Worked across photography, copy hierarchy, and the production CMYK file ready for press.

The brochure is the brand's headline piece of long-form storytelling — it has to hold up on a bike shop counter and as a downloadable PDF a customer sends to their partner.

I owned the layout system: a calm modular grid with confident type, full-bleed bike photography, and Persian-style geometric accents threaded through chapter dividers. The InDesign master and final CMYK file lived end-to-end with me through review and print.

An interactive page-flip viewer is the planned deliverable for this site so visitors can read the brochure inline instead of bouncing to a PDF.

The full bike configurator on larryvsharry.com — model selection, frame colour, wheel sets, decals, accessories. PNG layer stack composited with state-driven swaps.

The builder lets a customer assemble their Bullitt in their head before they ever roll into a shop. Every decision — frame, wheels, decals, box, accessories — gets a live preview.

Visually it's a stack of carefully cut PNG layers I produced from the master Illustrator files, composited via z-index and state. Every layer is colour-matched so a customer picking 'British Racing Green' actually sees the production paint, not an approximation.

Future revision: rebuild the runtime as an interactive React island that ships into the existing CMS, so we can add scroll-driven detail callouts and order-handoff.

Graphics for the KIDDO model bike for children — sticker sheets, cover GIF for marketing, outer-box packaging artwork.

KIDDO is the children's Bullitt and the design language has to be playful without infantilising — kids who get one of these are kids whose parents already ride cargo bikes.

I produced the full sticker sheet (a kit they can hand-customise their frame with), a cover GIF for marketing, and the outer box artwork. Bold flat colour, hand-drawn line work, and Persian-blue accents tying back to the parent brand.

Designed the new Bullitt owner's box end-to-end: outer-box illustration matched to the LvH visual style, the inside folder packaged from the bottom up with a Bullitt cutout, and a revised + updated owner's manual.

The owner's box is what a customer opens when their new Bullitt arrives — first physical contact with the brand. It needed to feel like the rest of the LvH world, not generic packaging.

Outer box: I illustrated the exterior to match the LvH visual style — same line weight, same Persian-blue palette, same playful-but-confident energy that runs through the brochure and the build configurator.

Inside folder: redesigned from the bottom up. Custom die-cut Bullitt silhouette cuts through the cover, revealing the contents underneath. Considered as a physical object first, a folder second.

Owner's manual: revised and updated end-to-end — text, layout, illustrations, and the production CMYK file ready for press.

Official posters for the Svajerløb — Copenhagen's cargo-bike messenger race — two years running. 273 MB Photoshop masters, layered illustration and bold type.

Svajerløb is the Copenhagen institution for cargo-bike couriers and weekend racers — a half-day of cargo madness through the city. The Larry vs Harry workshop is a regular sponsor and home base.

I designed the official posters for two consecutive editions: 2025 and 2026. Both pull on Persian miniature composition — tiered storytelling stacked vertically, ornamental borders, hand-drawn typography — but each year takes a different visual angle on the race.

The PSD masters are 273 MB each, layered illustration that lets us re-issue prints in different sizes or recompose for digital channels without redrawing.