Head graphic designer
Komponent
Head graphic designer for Komponent (Kommunernes Udviklingscenter) — the Danish municipalities' professional-development center. Owned banners, posters, GIF ads, internal documents, social media, and the website across a year of output.
Process & details
Facts
- Year
- 2022–2023
- Role
- Head graphic designer
- Output
- Banners · Posters · GIF · Docs · SoMe · Web
- Status
- Completed
Komponent, Kommunernes Udviklingscenter, 2022–2023.
Notes
Komponent serves all 98 Danish municipalities as their shared professional-development center — they run training, publish research, and host conferences for the people who run the country at street level.
I produced the public-facing creative output for a year: animated GIF banner ads using SEA and the in-house CMS, posters and printed event materials, internal documents and PowerPoints for the consultants, social-media kits for each new programme, and continuous updates to the website.
Alongside the in-house work I also handled client-facing graphic work — producing ad creative and external material for the organisations Komponent partnered with, adapting their visual styles and brand voices to whatever campaign was in flight.
Set monthly campaign goals for advertisement performance using SEA targeting, then iterated the creative against the actual click-through results.